Email Marketing Tools for eBay Sellers

Not with their personal email addresses. eBay rules do not allow sellers to use buyer contact details for unsolicited marketing or to move sales off eBay. You can message buyers about their order through eBay messaging. If you have an eBay Store, you can also send email campaigns to buyers who chose to follow your store, using eBay's marketing tools in Seller Hub.

eBay Store subscribers can create email campaigns in Seller Hub and send them to buyers who follow the store. Campaigns can feature new listings, items on sale or coupons. eBay sends the emails, so you never see the buyers' addresses. Growing your follower count is the main way to reach more people, for example by reminding buyers that they can follow your store.

Yes. Many sellers send a thank-you message, a shipping update or a delivery check-in through eBay messaging. Third-party tools can automate these messages based on order events. Keep messages related to the order, avoid links that take buyers off eBay, and do not send too many. Buyers can report messages they see as spam.

First confirm the tool works within eBay's rules, either by sending through eBay messaging or by using contacts collected on your own website. Then compare message templates, automation triggers, reports, supported channels and pricing. Some tools price by contact count, others by message or order volume. Check whether the plan renews monthly or yearly and how to cancel.

Cancel from the billing or plan page of the email tool, or ask its support team. Check the renewal date so you are not charged for another period. Export your contact lists and templates first if the tool stores them. If the tool sends automated messages to eBay buyers, turn those off and remove its access in your eBay account settings.