Mailchimp
Mailchimp is an email and SMS marketing platform that is part of Intuit. Businesses use it to build contact lists, design email campaigns, set up automated emails, create landing pages and signup forms, and track results.
Mailchimp is an email and SMS marketing platform that is part of Intuit. Businesses use it to build contact lists, design email campaigns, set up automated emails, create landing pages and signup forms, and track results. It offers Free, Essentials, Standard and Premium marketing plans priced by contact count, a Pay As You Go option that uses email credits, and a Transactional add-on for order and password emails. For online stores, Mailchimp features integrations with Shopify, WooCommerce, Square, Wix and Squarespace. Support options depend on the plan, from a chatbot on the Free plan to phone support on Premium. Mailchimp is a marketing tool, not a listing or order tool for marketplaces. It does not connect to eBay.
Key features
- Email campaign builder with templates
- Marketing automation flows
- Audience segmentation and contact management
- Landing pages and signup forms
- SMS marketing
- Store integrations with Shopify, WooCommerce and Square
FAQ
Mailchimp's Free plan costs $0 for up to 250 contacts. Paid plans start at $13 a month for Essentials and $20 a month for Standard, and prices rise with the number of contacts. Premium is shown at $350 a month for the first 12 months at 10,000 contacts with a 15% discount. Prices shown are in USD and billed monthly.
The Free plan includes up to 250 contacts and 500 email sends per month, with a daily limit of 250 sends. It includes a limited selection of email templates and lets you try landing pages and forms. If you go over 250 contacts, Mailchimp holds live and test sends until you upgrade or reduce contacts, though you can still edit emails and import contacts.
Yes. Mailchimp offers a 14-day free trial of its Standard plan, and after the trial you can cancel or downgrade to a lower plan, including the basic Free plan. The pricing page also mentions a one-month free trial of Premium, arranged through the sales team for larger contact lists. Trial terms are linked from the pricing page.
You can pause or delete. Pausing a Marketing plan stops monthly billing and keeps your data, with a limit of 2 pauses every 12 months. Deleting the account is permanent: Mailchimp removes audiences, campaign archives and reports, and the account cannot be restored. You must pay any outstanding balance first, then confirm your password and type DELETE to finish.
Yes, but you can move from a paid plan to the Free plan only once over the life of your account. If you downgrade mid-cycle, you keep your current plan until the billing cycle ends. If you go from Pay As You Go to Free, remaining credits are lost, and you may need to delete contacts, seats or audiences before the downgrade.
Mailchimp's integrations page features ecommerce connections for Shopify, WooCommerce, Square, Wix and Squarespace. It does not feature an eBay integration, so Mailchimp does not pull eBay orders or buyers in directly. Mailchimp is an email and SMS marketing tool rather than a listing or order management tool for marketplace sellers.
Support depends on your plan. New Free accounts get 30 days of email support, then the Mailchimp Assistant chatbot. Essentials and higher plans include technical support by chat or email, and Premium adds a dedicated team with phone support. To reach support, log in and choose email, chat or a phone call. Billing and Compliance teams work by email only.
Email marketing tools often compared with Mailchimp for online stores include Klaviyo, Omnisend, MailerLite and Brevo. Klaviyo and Omnisend focus on ecommerce automation and SMS, while MailerLite and Brevo are often chosen for simpler, lower-cost email. Compare contact limits, send limits, automation features and store integrations before you switch.
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