Omnisend
Omnisend is an email, SMS and web push marketing platform for online stores.
Omnisend is an email, SMS and web push marketing platform for online stores. It connects to a store, imports customers and orders, and lets the seller send campaigns and automated messages such as welcome series, abandoned cart and order follow-ups. It has native one-click integrations with Shopify, BigCommerce, WooCommerce, WordPress, Wix and Shoplazza, plus Ecwid, PrestaShop, nopCommerce, Big Cartel and SureCart. Other platforms, such as Shopware, can connect through its API. Pricing is based on billable contacts, with a Free plan and paid Standard and Pro plans. Omnisend is a marketing tool for web stores. It does not connect to eBay or Amazon seller accounts, so it cannot email marketplace buyers directly.
Key features
- Email campaigns and pre-built automations such as abandoned cart
- SMS on the Pro plan with volume-based pricing
- Web push notifications
- Signup forms, segmentation and AI audience insights
- Revenue reporting per campaign and automation
- Free migration from other email platforms
FAQ
Omnisend has a Free plan and two paid plans. The Free plan costs $0 and allows 500 emails per month to 250 contacts. Standard starts at $16 per month and Pro starts at $59 per month. Paid plan prices change automatically each billing cycle based on billable contacts, which include subscribers and non-subscribed customers who received automated messages. SMS on Pro starts at $0.007 per message.
Omnisend has a permanent Free plan rather than a time-limited trial. It includes all features for up to 250 contacts and 500 emails per month, and no credit card is required. You can upload more contacts, but campaigns can only be sent to a segment of 250 or fewer. First-time subscribers to a paid plan can get 30% off the first 3 months by paying upfront.
Go to Store Settings, then Pricing and usage, then Manage, and choose Cancel or Downgrade to the Free Plan. The change takes effect at the end of the billing cycle and your data stays on the Free plan. SMS credit subscriptions must be cancelled separately. On Shopify, disconnecting Omnisend also cancels the paid plan. Only account Owners or Admins can make these changes.
Yes. Omnisend offers a freeze option for seasonal businesses or temporary breaks. It costs a one-time fee of $50, takes effect at the end of the billing cycle, and keeps your account data for up to 12 months so you can reactivate later. Downgrading to a cheaper tier is another option; downgrades take effect immediately and start a new 30-day billing cycle.
Omnisend has native integrations with Shopify, BigCommerce, WooCommerce, WordPress, Wix and Shoplazza, plus Ecwid, PrestaShop, nopCommerce, Big Cartel and SureCart. Other platforms, including Shopware, can connect through a JavaScript snippet and the Omnisend API. Omnisend does not list an eBay or Amazon integration, so it is used for web store customers rather than marketplace buyers.
Paid Omnisend plans are priced by billable contacts, and the tier is recalculated every billing cycle. Billable contacts include subscribers and non-subscribers who received automated messages, such as customers who ordered without opting in to marketing. Your list can grow from signup forms, checkout and integrations even without imports. Only unsubscribed contacts are excluded, and Omnisend emails you before any automatic upgrade.
Omnisend says it offers 24/7 live chat and email support on every plan, including the Free plan. The help center at support.omnisend.com has guides on pricing, billing, integrations and automations. Customers paying at least $400 per month also get a dedicated email marketing expert. Account changes such as cancelling must be made by an Owner or Admin inside the app.
Common alternatives for ecommerce email and SMS marketing include Klaviyo, Mailchimp, Brevo, Drip and Shopify Email for Shopify stores. Omnisend itself markets migrations from Klaviyo and Mailchimp. When comparing, check how each tool counts contacts, whether SMS is included, and which store platforms it connects to. None of these typically message eBay buyers directly, because eBay restricts off-platform contact.
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