Conversio

Conversio is an email marketing app for Shopify, BigCommerce and WooCommerce stores. It sends branded order receipts, abandoned cart emails, follow-ups and newsletters, and it collects product reviews and customer feedback. It supports customer segments and coupon codes, and it connects with apps such as Smile loyalty rewards, ViralSweep, Searchanise and Bold Cashier.

CM Group, the parent company of Campaign Monitor, acquired Conversio in October 2019 and renamed it CM Commerce, an email automation tool for Shopify, WooCommerce and BigCommerce stores. CM Commerce keeps Conversio's core features such as abandoned cart emails, receipts, segments and review requests. At launch, CM Commerce was priced at $9 a month for limited emails and $29 a month for unlimited emails.

No. The conversio.com domain is used by Conversio Ltd, a conversion rate optimisation and analytics agency based at Somerset House in London. That agency offers testing, research and analytics services to ecommerce brands. It has no connection to the Conversio email app, which has used the CM Commerce name since 2019.

In 2019 Conversio charged by the number of customers who had placed at least one order, not by emails sent. The smallest tier, up to 500 contacts, cost $20 a month or $200 a year, with two months free on yearly billing. Every tier included all features, including receipts, abandoned cart emails, follow-ups, newsletters, product reviews and feedback, with unlimited emails under a fair use limit.

The CM Commerce pricing page lists two plans that rise with list size. Starter costs $9 a month for up to 500 people and 5,000 emails, with abandoned cart emails, receipts, workflows and segments. Growth costs $29 a month with unlimited emails, browse abandonment, visual product reviews, feedback surveys, social proof widgets and Facebook audience sync. A free trial is offered.