Etsy seller fees in Italy, 2026
Etsy sets its fees by where your bank account is, not where the buyer is. A shop paid into a bank account in Italy pays the fees below on every sale. The listing fee and the Offsite Ads cap are set in US dollars and converted at the day’s rate; everything else is charged in EUR.
Rates from Etsy Help, checked 24 September 2026. The regulatory operating fee rates changed on 22 June 2026; most other fee calculators still show the old ones.
A worked example
Sell one item for €22.00 with €4.50 shipping, with no VAT ID on file. It cost you €7.00 to make or buy and €3.50 to ship.
Etsy keeps 15.92% of the order and you keep €11.78, a 44.45% margin. If the buyer came from an Offsite Ad the fee jumps by €3.97 and the profit drops to €6.94. To make €13.00 on the order instead, the calculator’s second mode says to price the item at €23.42; a 40% margin needs €19.47.
How to use the calculator
- Enter the sale price and what you charge for shipping. Add gift wrap or a discount if the order has one, and the quantity if the buyer takes more than one.
- Enter your costs. What the item cost to make or buy, what you pay yourself for the time, the shipping label, and anything else like packaging or ads.
- Check the fee settings. The country is set to Italy; change it if your bank account is elsewhere. Tick the VAT box if Etsy has your VAT ID, which removes VAT from the fees. Mark the sale as an Offsite Ads sale only when it was one.
- Read the result. Every fee is listed, then your costs, then the profit. The bar shows how the order splits between Etsy, your costs and you. Switch to “What price I need” to enter the profit or margin you want and get the price that reaches it.
What each Etsy fee is
Listing fee
$0.20 for every listing you publish, whether or not it sells, and the listing expires after four months unless it renews for another $0.20. When a buyer takes several units from one listing, Etsy charges $0.20 for each extra unit, which is why the calculator multiplies the listing fee by the quantity. Etsy converts the fee to EUR at the rate on the day, so it shows as about €0.17.
Transaction fee
6.5% of the item price, the shipping you charge and any gift wrap, in the listing currency. For sellers outside the US it is charged on the full listed price, including any VAT you build into it. Personalisation charges count too.
Payment processing fee
4% + €0.30, charged on the item price, shipping for every order paid through Etsy Payments. Refunds return the fee in proportion.
Regulatory operating fee
0.8% of the item price, shipping and gift wrap on every order from a shop paid into a bank account in Italy. Etsy introduced it to cover local digital services taxes and changed the rate on 22 June 2026. VAT applies to it like any other fee.
Offsite Ads fee
Etsy advertises listings on Google, Facebook, Instagram, Pinterest and Bing. If a buyer clicks one of those ads and orders from your shop within 30 days, you pay 15% of the order, or 12% once your shop has made $10,000 in any 365-day stretch. The fee on one order never goes above $100 (about €87.32). Shops under $10,000 can opt out; above it the ads are mandatory. Leave the calculator’s Offsite Ads setting off for a normal order and switch it on to see what an ad-driven order nets you.
Currency conversion fee
If your listings are priced in a currency other than EUR, Etsy converts each sale and keeps 2.5% for it. Listing in EUR avoids the fee.
VAT on Etsy fees
Etsy adds 22% VAT to all of its fees for sellers in Italy unless the seller has given Etsy a VAT ID. With an ID on file the fees are invoiced without VAT under the reverse-charge rules. The calculator adds it on top of each fee and shows it as its own line, so the profit figure is what actually reaches your bank.
How to keep more of each sale
- Price with the fees in. Use “What price I need” with the margin you want. A price that looks fine before fees can leave a thin margin once the 15.92% is gone.
- Charge for shipping separately if it is expensive. The 6.5% transaction fee applies either way, but a high all-in price also raises the amount any percentage discount comes off.
- Give Etsy your VAT ID if you are registered. Etsy then stops adding 22% VAT to every fee; on the example above that is €0.76 per order.
- Watch the Offsite Ads threshold. Once a shop passes $10,000 in a year it cannot opt out, so build the 12% into prices before you get there, not after.
- List in EUR. Listings in another currency cost 2.5% of every sale in conversion fees, more than the listing fee on most orders.
- Bundle multi-item orders. A second unit from the same listing costs $0.20 more in listing fees but no extra fixed processing fee, so it is cheaper than two separate orders.
Frequently asked questions
How much does Etsy take from a €22.00 sale in Italy?
With €4.50 shipping the order is €26.50 and Etsy takes €4.22: €0.17 listing, €1.72 transaction (6.5%), €1.36 payment processing (4% + €0.30), €0.21 regulatory operating fee (0.8%) and €0.76 VAT on those fees. That is 15.9% of the order. An Offsite Ads sale would add another €3.97.
Does Etsy charge fees on shipping?
Yes. The 6.5% transaction fee and the payment processing fee both apply to the shipping you charge the buyer, and so does the regulatory operating fee. Only the listing fee ignores shipping. Free shipping does not avoid the fee, it just moves the shipping cost into the item price where the same percentages apply.
Is the $0.20 listing fee charged once per listing or per item sold?
Both. You pay $0.20 (about €0.17) when you publish the listing, and when the listing renews after four months or after a sale. If a buyer orders three units from one listing you pay $0.20 for each of the two extra units, so the calculator charges the listing fee per unit in the order.
What is the Offsite Ads fee, and can I turn it off?
Etsy runs ads for your listings on Google, Facebook, Instagram, Pinterest and Bing and charges 15% of any order a buyer places within 30 days of clicking one, or 12% once your shop has made $10,000 in a 365-day period. The fee is capped at $100 (about €87.32) per order. You can opt out while the shop is under $10,000; above it the ads are mandatory. It applies to sellers in every country, including Italy.
What is Etsy’s regulatory operating fee in Italy?
A 0.8% fee on the item price, shipping and gift wrap of every order from a shop with a bank account in Italy. Etsy added it to cover digital services taxes in the seller’s country. The rate has been 0.8% since June 22, 2026, up from 0.32%.
Do I pay VAT on Etsy fees in Italy?
Etsy adds 22% VAT to all of its fees for sellers in Italy unless the seller has given Etsy a VAT ID. With an ID on file the fees are invoiced without VAT under the reverse-charge rules. The calculator shows it as a separate line; on the example above it is €0.76.
What is the currency conversion fee?
2.5% of the sale, charged when your listings are priced in a currency other than the one Etsy pays you in, which for Italy is EUR. Etsy converts the payment and keeps 2.5%. Fees Etsy sets in US dollars, like the listing fee, are converted at the market rate without the 2.5%.
How do I find the price I need for a certain profit?
Switch the calculator to “What price I need”, enter your costs and either the profit you want per order or the margin you want, and it returns the lowest price that reaches it after every fee. With the example costs, €13.00 of profit needs a €23.42 price.
Are Etsy fees different for hobby sellers and businesses?
No. Etsy charges the same listing, transaction, processing, regulatory and Offsite Ads fees to every shop. The only difference is VAT: a registered business that gives Etsy its VAT ID is not charged VAT on the fees, a hobby seller is.
Sources: Etsy Help on payment processing fees, the regulatory operating fee, Offsite Ads, VAT on seller fees, multi-quantity listings and currency conversion. Checked 24 September 2026. Exchange rate for the US-dollar amounts from 23 September 2026. Also see our Italy eBay fee calculator and the PayPal fee calculator.
