Free ToolseBay Listing Errors
Error
287
Buyer Protection, Blocked Content, Account Restrictions

eBay Error 287: To use the Buy It Now option, you must meet the site listing requirements.

Buyer Protection, Blocked Content, Account Restrictions
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Your seller account does not meet eBay's requirements for Buy It Now on this site. Check Seller Hub for account tasks or list as an auction.

Why this happens

Your seller account may be limited on the eBay site you are publishing to. Why eBay enforces this: eBay limits Buy It Now for sellers who have not met site requirements, such as verified identity, a payment method on file or a minimum feedback score. This reduces fraud from brand-new or unverified accounts. When it usually happens: It usually appears on new accounts, on accounts selling on a new eBay site for the first time, or after eBay adds a restriction.

Example Wrong Settings

A new account with feedback score 0 publishes 50 Buy It Now listings on eBay UK.

Example Correct Settings

The account completes verification in Seller Hub and starts with a few auctions until eBay lifts the limit.

How to fix it

  1. Log in to the Seller Hub of the eBay site you are listing on (US, UK, DE and so on) and read any red notices on the Overview page.
  2. Complete what eBay asks for: identity verification, payment details or a minimum feedback score.
  3. If the requirement cannot be met yet, change the listing format to Auction in 3Dsellers and publish.
  4. When the account qualifies, switch back to Fixed Price and republish.

How to prevent it

Complete verification on every eBay site you sell on before bulk publishing, and build a small sales history on new accounts first.

This error in other languages

German: Um die Option Sofort-Kaufen zu nutzen, mĂŒssen Sie die Anforderungen der eBay-Website fĂŒr das Einstellen erfĂŒllen. French: Pour utiliser l'option Achat immĂ©diat, vous devez remplir les conditions de mise en vente du site. Italian: Per utilizzare l'opzione Compralo Subito, devi soddisfare i requisiti di vendita del sito. Spanish: Para usar la opciĂłn ÂĄCĂłmpralo ya!, debes cumplir los requisitos de publicaciĂłn del sitio.

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Related Errors

Error -
21920272
Users with a low feedback rating are not allowed to list an item with Fixed Price format.
New accounts with a low feedback score cannot list at a fixed price. List as an auction until the score grows, or ask eBay to lift it.
Error -
120
Before you can list this item we need some additional information to create a seller's account.
eBay needs more account or business details before it lets you list. Complete the request in Seller Hub, then publish again.
Error -
121
You will be unable to complete this request until payment is made or a credit card is put on file for automatic monthly billing.
eBay is holding the listing until a payment method is on file or an unpaid balance is settled. Fix it in Seller Hub Payments.
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