Rakuten.com Shopping (US Marketplace)
Rakuten.com Shopping, formerly Buy.com, is a US marketplace on Rakuten.com where merchants run their own customizable storefronts.
Quick facts
Sell on more marketplaces with 3Dsellers
3Dsellers does not integrate with Rakuten.com Shopping (US Marketplace). Sellers who want to reach more buyers can list on marketplaces such as eBay, Amazon, Etsy, Walmart and TikTok Shop.
- List on several marketplaces: 3Dsellers lists your products to eBay, Amazon, Etsy, Walmart, TikTok Shop and Shopify from one catalog.
- Keep stock in sync: quantities update on every channel when an item sells.
- One order dashboard: process orders from all channels in one place.
3Dsellers has a 7 day free trial.
Seller fees
Rakuten.com Shopping fee details are not listed here, so check Rakuten's own seller pages for current rates. The Rakuten.com name is also used for Rakuten's cash back rewards portal, which is not a place where merchants list products.
How to start selling
On Rakuten.com Shopping, merchants run their own customizable storefronts. The Rakuten.com name is also used for a cash back shopping portal that does not host merchant listings. US sellers of general merchandise also use Amazon, eBay and Walmart Marketplace.
Seller questions
Rakuten.com Shopping is a US marketplace where merchants run their own customizable storefronts. The site started as Buy.com, founded in 1997 by Scott Blum. Japanese company Rakuten bought it in 2010 for about $250 million and renamed it Rakuten.com Shopping on January 31, 2013, when it shifted to a marketplace model.
Rakuten.com is also the home of a cash back rewards portal that came from Rakuten's purchase of Ebates. Shoppers use the portal to earn cash back when they buy from other stores. It is not a place where independent merchants list products, so sellers cannot open a storefront there. Rakuten.com Shopping is the marketplace side, with merchant storefronts.
Rakuten.com Shopping is a smaller marketplace. In 2017 Rakuten told sellers it was focusing on a very limited assortment of products and merchants, while many US sellers favored Amazon, eBay, Walmart and Jet.com. Amazon, eBay and Walmart Marketplace accept a wide range of third-party sellers, each with its own application process and fees.
Rakuten.com Shopping serves US shoppers. Rakuten is a Japanese company and has also run marketplaces in other countries, including Singapore, Malaysia, Indonesia, the UK and Spain. Rakuten France, formerly PriceMinister, is its French marketplace. Each country site has its own seller terms, so check the local Rakuten seller pages before applying.