Kohl's Marketplace

Yes. Kohl's Marketplace offers a curated online selection of brands and products sold on Kohls.com, shipped directly by third-party merchants. Kohl's ran a pilot, then moved the marketplace to a full launch and added categories. Kohl's leadership has said growing the marketplace is key to its online sales.

Kohl's has opened its marketplace to sellers in apparel and accessories (men's, women's, kids, bags, sunglasses, hats and scarves), sports and fitness (exercise equipment, sporting goods, health and wellness), pet supplies (beds, bowls, toys) and home (furniture, kitchen, decor, patio and garden).

Kohl's selects marketplace sellers, and we found no public application form. Brands can contact Kohl's marketplace team or work through an integration partner that supports Kohl's, such as ChannelEngine, which publishes a Kohl's marketplace guide. Expect a review of your brand fit, pricing and fulfillment before approval.

Kohl's says its marketplace gives sellers access to its loyal base of about 65 million customers across the United States. Marketplace products appear on Kohls.com next to Kohl's own items. As one example, Lands' End reported that 75% of its Kohl's marketplace customers were new or lapsed shoppers.

Yes. Kohl's loyalty perks apply to marketplace purchases. Customers can earn and redeem Kohl's Cash and Kohl's Rewards and pay with a Kohl's credit card. For sellers, this means marketplace items get the same promotions shoppers already use on Kohls.com.

Kohl's does not publish commission rates or other marketplace fees. Terms are agreed privately with each seller. Ask for the commission in your category, any integration or onboarding costs, and the payout schedule before signing, and compare them with what you earn on other marketplaces.