Kaufland Global Marketplace
Sell on Kaufland Global Marketplace. Best for sellers of household goods, electronics, DIY, garden and toys who want one account for several European Kaufland marketplaces.
Quick facts
Seller fees
Monthly basic fee covering all Kaufland marketplaces: Basic EUR 39.95 or Plus EUR 59.95 (plus VAT), both including a EUR 30 monthly Sponsored Product Ads credit and cancellable monthly. Sales commission is charged on the gross price including delivery and VAT: 7% to 16% by category in DE, AT, CZ, SK, FR, IT, ES and NL (electronics 7%, jewellery 16%, most categories 13%), and 4% to 12% on Kaufland.pl. Media items carry an extra EUR 0.70, CZK 18 or PLN 3 per item. No listing fees.
Checked 2026-09-14.
How to start selling
Register as a business on the Kaufland Global Marketplace site with a trade licence or commercial register extract and ID for representatives (checked through IDnow). Products need official EAN/GTIN codes. EU and non-EU sellers can join, but non-EU sellers need a VAT ID for each sales channel.
Seller questions
You pay one monthly basic fee for all Kaufland marketplaces, EUR 39.95 for Basic or EUR 59.95 for Plus, plus VAT. Both include a EUR 30 monthly ad credit. On each sale you pay a category commission on the gross price including delivery: 7% to 16% in most countries and 4% to 12% on Kaufland.pl. There are no listing fees.
Kaufland states that both the Basic and Plus plans can be cancelled at any time and that you can switch between plans monthly. The basic fee covers all Kaufland marketplaces, so there is no separate subscription per country. Sales commissions only apply to completed sales, so they stop once you no longer sell.
One registration gives access to nine marketplaces: Kaufland.de, Kaufland.at, Kaufland.cz, Kaufland.sk, Kaufland.pl, Kaufland.fr, Kaufland.it, Kaufland.es and Kaufland.nl. You choose which country channels to activate in the Seller Portal. Commission rates differ for Poland, which has lower rates than the other storefronts.
Sole traders need an ID card or passport verified through IDnow and a trade licence. Companies and partnerships need ID copies for all representatives, a commercial register extract and proof of shareholdings. All sellers must be active traders, reachable by phone and email, avoid prohibited categories and list products with official EAN (GTIN) codes.
The default return period is 14 days and can be changed per marketplace in the Seller Portal. Sellers pay return costs when the product price is over EUR 40 (CZK 990); below that, customers can be charged up to EUR 5. Refunds start once you confirm receipt, and returns not processed within 3 working days are confirmed automatically.
EU sellers can use the One-Stop Shop (OSS) and enter their OSS number, or register a VAT ID in each country they sell in. Non-EU sellers must complete tax registration and save a VAT ID for each sales channel. Kaufland.es requires every seller to have a valid Spanish VAT ID verified in the EU VIES system.
Non-EU sellers need country-specific tax registration and a VAT ID for each sales channel. For CE-marked products made outside the EU, they must name an EU representative. They must also upload proof of delivery duty paid (DDP) imports in the Seller Portal.
Kaufland Global Marketplace links sellers to a seller contact form on kaufland.de for support requests. Registered sellers can also use the Seller University, which has guides on registration, account settings, returns settings, tax registration and VAT ID validation. Kaufland says support is available in several languages for sellers on its marketplaces.