Instagram Shopping
Sell on Instagram Shopping. Best for visual consumer brands in fashion, beauty, jewelry and home decor that already have their own online store and want to tag products in posts, Stories and Reels.
Quick facts
Sell on Instagram Shopping with 3Dsellers
3Dsellers connects to Instagram Shopping so you can list, sync inventory and manage orders from one dashboard, together with your other sales channels.
- List faster: create listings in bulk and copy products from other channels.
- Keep stock in sync: quantities update on every channel when an item sells.
- Answer buyers: manage messages and orders in one place.
3Dsellers has a 7 day free trial.
Seller fees
Meta does not charge a listing or selling fee for an Instagram Shop. Buyers are sent to your own website to pay, so payment processing fees come from your ecommerce platform or payment provider, not from Meta. Paid ads to promote products are optional and billed separately through Meta Ads.
How to start selling
Switch to an Instagram professional (business or creator) account connected to a Facebook Page. Verify your website domain, create a product catalog in Commerce Manager or connect a platform such as Shopify, and submit your shop for review. Meta says review can take up to several weeks.
Seller questions
No. Facebook and Instagram Shops use website checkout. Shoppers can browse your shop and tap product tags, but they finish the purchase on your own website. Meta does not handle payment processing, order management or disputes for shops. Your ecommerce platform or payment provider, such as Shopify Payments, Stripe or PayPal, handles the payment instead.
Meta does not charge a fee to set up an Instagram Shop, list products or tag them in posts. Because checkout now happens on your website, your costs are your ecommerce platform subscription, your payment processor's card fees and any ads you choose to run. There is no Meta commission on sales that complete on your website.
You need an Instagram professional account connected to a Facebook Page, a business in a country where Shops are supported, and a website domain you own and verify. You must sell physical goods, follow Meta's Commerce Policies and Merchant Agreement, and represent your business accurately. Services, digital products and some restricted categories are not allowed in shops.
Payments go through the checkout on your own website, so you are paid by your ecommerce platform or payment provider, such as Shopify Payments, Stripe or PayPal, on that provider's payout schedule. Meta does not process payments for shops. Check your payout timing and fees in the dashboard of the platform that runs your website checkout.
You do. Since orders are placed on your website, your own store's return policy, refund process and customer service apply. Meta does not offer order management, post-purchase messaging or dispute resolution for shops. Make sure your return and shipping policies are clearly shown on your website, since this is also part of Meta's commerce eligibility checks.
Shops are reviewed against Meta's Commerce Eligibility Requirements and Commerce Policies. Common reasons include an unverified domain, a website without clear pricing, contact or return information, unsupported countries, or products Meta does not allow. You can see the status in Commerce Manager, fix the issues listed there and request another review.
Meta reviews each shop after you submit it in Commerce Manager. Some accounts are approved in a day or two, while others take longer, and Meta says review can take up to several weeks. You can check progress in Commerce Manager and on the Shopping section of your Instagram settings. Reviews also happen again if Meta later detects a policy problem.