Checkout on Facebook and Instagram Shops
Checkout on Facebook and Instagram Shops covers how US shoppers buy from a business's Shop on Facebook and Instagram, with payment on the business's own website.
Quick facts
Sell on more marketplaces with 3Dsellers
3Dsellers does not integrate with Checkout on Facebook and Instagram Shops. Sellers who want to reach more buyers can list on marketplaces such as eBay, Amazon, Etsy, Walmart and TikTok Shop.
- List on several marketplaces: 3Dsellers lists your products to eBay, Amazon, Etsy, Walmart, TikTok Shop and Shopify from one catalog.
- Keep stock in sync: quantities update on every channel when an item sells.
- One order dashboard: process orders from all channels in one place.
3Dsellers has a 7 day free trial.
Seller fees
Meta does not charge a listing or selling fee for a Shop. Buyers pay on the business's own website, so payment processing fees come from the ecommerce platform or payment provider, such as Shopify Payments, Stripe or PayPal. Paid ads to promote products are optional and billed separately through Meta Ads.
How to start selling
Set up a Shop in Commerce Manager and link your products to checkout on your own store, for example on Shopify, BigCommerce or WooCommerce. Shoppers browse the Shop on Facebook and Instagram and are sent to your website to pay.
Seller questions
Facebook and Instagram Shops use website checkout. Shoppers browse storefronts, collections and product pages on Facebook and Instagram, then they are sent to the merchant's own website to complete the purchase. Meta does not process those payments for the merchant. The merchant's ecommerce platform or payment provider, such as Shopify Payments, Stripe or PayPal, handles the payment.
Meta says website checkout gives businesses more control of the checkout experience and cuts the time needed to set up and maintain a shop. Buyers finish the purchase in the online store the business already runs, so the business keeps its own checkout and policies. This replaced an earlier rule that had required US Shops to use onsite checkout.
The merchant does. Meta does not offer on-platform payment processing, order management, returns handling, chargeback and dispute handling, or buyer messaging through the Commerce Manager inbox for Shops. Orders are placed on the merchant's website, so the store's own return policy, refund process and customer service apply. Show return and shipping policies clearly on the website.
Sellers keep a Shop on Facebook and Instagram and link products to checkout on their own store, for example on Shopify, BigCommerce or WooCommerce. Shops can also be connected to third-party order management systems such as Magento or Adobe Commerce Cloud. Payments and payouts follow the rules of the platform that runs the website checkout.
Facebook Marketplace is a separate product. Shops send buyers to a business website to pay, while US Marketplace sellers can sell with shipping and checkout on Marketplace for a selling fee of 10% of the order total, with a minimum of $0.80 per order. Sellers without a website can also use marketplaces with built-in checkout such as Etsy, eBay or Amazon.