Checkout on Facebook and Instagram Shops

Checkout on Facebook and Instagram Shops is no longer open to sellers.

Quick facts

Status:
Closed
Date:
August 2025
Countries:
US
Best for:
Checkout on Facebook and Instagram let shoppers buy from a business's Shop without leaving the app; Meta phased it out from June 2025, with most shops moved to website checkout by the end of August 2025.
Official website

Checkout on Facebook and Instagram Shops is closed. Where to sell now

Checkout on Facebook and Instagram Shops no longer accepts sellers. Most sellers moved their listings to other marketplaces such as eBay, Amazon, Etsy, Walmart and TikTok Shop.

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Seller fees

Not applicable, onsite checkout ended.

Checked 2026-09-14.

How to start selling

No longer accepts sellers for onsite checkout. Businesses can still set up a Shop in Commerce Manager, but buyers are sent to the business's own website to pay.

Seller questions

Can customers still check out inside Facebook or Instagram Shops?

No. Meta ended onsite checkout for Facebook and Instagram Shops and moved shops to website checkout. Shoppers can still browse storefronts, collections and product pages on Facebook and Instagram, but they are sent to the merchant's own website to complete the purchase. Meta no longer processes those payments for the merchant.

When did checkout on Facebook and Instagram end?

Meta announced the change in June 2025 and began moving shops to website checkout that month. Most shops were expected to finish the move by the end of August 2025. Shops connected to third-party order management systems such as Magento or Adobe Commerce Cloud were scheduled for a later date, and Meta said it would notify each shop first.

Why did Meta remove onsite checkout?

Meta said website checkout gives businesses more control of the checkout experience and cuts the time needed to set up and maintain a shop. Industry coverage also linked the change to cost cutting and regulatory scrutiny. It reversed an earlier rule that had required US Shops to use onsite checkout by April 2024.

What happened to orders and order management in Commerce Manager?

Meta ended on-platform payment processing, order management, returns handling, chargeback and dispute handling, and buyer messaging through the Commerce Manager inbox. Existing order records stayed viewable as archived data for a limited time. Shopify sellers could keep processing existing orders but temporarily lost order attribution in ad reporting during the move.

What can sellers use instead of Facebook Shops checkout?

Sellers can keep a Shop on Facebook and Instagram and link products to checkout on their own store, for example on Shopify, BigCommerce or WooCommerce. Sellers without a website can use marketplaces with built-in checkout such as Etsy, eBay or Amazon, or local selling through Facebook Marketplace, which is a separate product.

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