Best Buy Marketplace
Sell on Best Buy Marketplace. Best for consumer tech accessories plus home, kitchen, outdoor living, seasonal decor, musical instruments, toys and licensed sports merchandise.
Quick facts
Seller fees
Best Buy does not publish its marketplace commission rates. Fees are set in each seller's agreement. Some sellers also pay for Mirakl Connect, the seller portal the marketplace runs on; eDesk reports its plans cost about $479 to $1,599 per month.
Checked 2026-09-14.
How to start selling
Apply at BestBuy.com/Marketplace. The marketplace runs on Mirakl and is curated, so Best Buy picks sellers that fit its brand standards. Approved sellers complete a profile, pass compliance checks and upload their catalog.
Seller questions
Yes. Best Buy launched its US third-party marketplace on August 19, 2025, powered by Mirakl. Best Buy said it was the largest expansion of its product assortment ever and doubled the number of products on BestBuy.com. Marketplace items appear alongside Best Buy's own products on the website and app.
Sellers and brands apply at BestBuy.com/Marketplace. Onboarding runs through Mirakl Connect: you complete a seller profile, pass compliance checks and upload your product catalog before going live. Sellers already on other Mirakl marketplaces, such as Macy's or Lowe's, can often onboard faster with the same portal.
No. It is a curated marketplace, not open signup. Best Buy selects sellers and products that match its brand standards and customer expectations, and sellers are vetted before they go live. Products that complement Best Buy's own assortment in new categories are more likely to be accepted.
Best Buy has not published its marketplace commission rates, and the terms are set in each seller's agreement. Sellers who manage the channel through Mirakl Connect may also pay a portal subscription, which eDesk reports at about $479 to $1,599 per month. Ask Best Buy for the commission in your category before you commit.
Yes. Customers can return marketplace purchases at any Best Buy store. eDesk reports that over 80% of marketplace returns are made in store, and that marketplace return rates run lower than Best Buy's own. Store pickup for marketplace items was not offered at launch.
At launch, Best Buy added categories beyond electronics: sporting goods, outdoor living, musical instruments, seasonal decor, automotive tech, office and home, and movies and music. Licensed sports merchandise is sold through Fanatics Fan Shop. Later additions reported by guides include kitchen, furniture, floor care, toys and games.
On Mirakl-powered marketplaces like Best Buy's, sellers handle customer service for their own orders, including questions about shipping and order problems. You need a support process that answers messages quickly in the Mirakl seller portal. Best Buy stores still accept in-store returns of marketplace items.