Amazon Webstore
Amazon Webstore is Amazon's hosted ecommerce platform for US merchants who want to run their own branded online stores, separate from selling on Amazon.com.
Quick facts
Sell on more marketplaces with 3Dsellers
3Dsellers does not integrate with Amazon Webstore. Sellers who want to reach more buyers can list on marketplaces such as eBay, Amazon, Etsy, Walmart and TikTok Shop.
- List on several marketplaces: 3Dsellers lists your products to eBay, Amazon, Etsy, Walmart, TikTok Shop and Shopify from one catalog.
- Keep stock in sync: quantities update on every channel when an item sells.
- One order dashboard: process orders from all channels in one place.
3Dsellers has a 7 day free trial.
Seller fees
Amazon Webstore fee details are not listed here, so check Amazon's own seller pages for current pricing. Selling on Amazon.com through Seller Central is a separate service with its own fees.
How to start selling
Amazon Webstore is separate from a Selling on Amazon account. Merchants who want a branded online store also use hosted store platforms such as Shopify or BigCommerce, and they can sell on Amazon.com through Seller Central.
Seller questions
Amazon Webstore is Amazon's hosted ecommerce platform for merchants who want to run their own branded online stores. It is separate from selling on Amazon.com. The service is aimed at US merchants and has also served some large retailers, including four in Internet Retailer's Top 500 Guide that used it for part of their ecommerce.
Amazon Webstore gives a merchant a branded online store on its own site. Selling on Amazon.com uses a Selling on Amazon account in Seller Central, where products are listed on Amazon's own marketplace next to other sellers. The two are separate services, so a Webstore does not change a merchant's Amazon.com seller account.
Amazon Webstore is a US service, and Amazon also offered Webstore support in Germany. Merchants in other markets usually look at hosted store platforms such as Shopify or BigCommerce for a branded store, and at Amazon's regional marketplaces through Seller Central for selling on Amazon itself. Each option has its own fees and setup steps.
All three are hosted tools that let merchants run their own branded online store. Shopify and BigCommerce raised large funding rounds to build store tools for small online merchants. Amazon puts more of its focus on its own marketplace and Prime membership. Many merchants use a hosted store and also sell on Amazon.com through Seller Central.