Amazon Webstore

Amazon Webstore is no longer open to sellers.

Quick facts

Status:
Closed
Date:
July 2016
Countries:
US
Best for:
Amazon Webstore was Amazon's hosted ecommerce platform for merchants to run their own branded online stores; Amazon closed it to new sellers in 2015 and discontinued it on July 1, 2016.
Official website

Amazon Webstore is closed. Where to sell now

Amazon Webstore no longer accepts sellers. Most sellers moved their listings to other marketplaces such as eBay, Amazon, Etsy, Walmart and TikTok Shop.

  • List on several marketplaces: 3Dsellers lists your products to eBay, Amazon, Etsy, Walmart, TikTok Shop and Shopify from one catalog.
  • Keep stock in sync: quantities update on every channel when an item sells.
  • One order dashboard: process orders from all channels in one place.

3Dsellers has a 7 day free trial.

Start your free trial ->

Seller fees

Not applicable, marketplace closed.

Checked 2026-09-14.

How to start selling

No longer accepts sellers. Former Webstore merchants moved to hosted store platforms such as Shopify or BigCommerce, and could keep selling on Amazon.com through Seller Central.

Seller questions

Is Amazon Webstore still available?

No. Amazon discontinued the Amazon Webstore service effective July 1, 2016. After that date merchants had no access to Webstore content or features. Amazon told merchants the closure did not affect their ability to sell on Amazon.com through their Selling on Amazon account, which continued as a separate service.

When did Amazon Webstore shut down?

Amazon announced the closure in March 2015 and stopped letting new sellers sign up that month, giving existing merchants about 15 months to move. In February 2016 it told sellers that order processing would stop on May 1, 2016. The service was fully discontinued on July 1, 2016.

Why did Amazon close Webstore?

Reports at the time said Amazon was stepping back from being a passive provider of store software and putting more focus on its own marketplace and Prime membership. The hosted store market had also become crowded, with Shopify and BigCommerce raising large funding rounds to build competing tools for small online merchants.

What happened to merchants' Webstore data and orders?

Amazon told merchants to export and save all relevant data from their Webstore before July 1, 2016, because access ended on that date. New orders stopped on May 1, 2016, but merchants could still handle returns and refunds in Webstore until July 1. Amazon.com seller accounts were not affected.

Did Amazon Webstore close outside the US?

Yes. Reporting on the 2015 announcement noted that Amazon had already ended Webstore support in Germany the year before the wider shutdown. The main closure notice covered the US service, which also served some large retailers, including four in Internet Retailer's Top 500 Guide that used it for part of their ecommerce.

Cookie Consent

By clicking "Accept", you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Privacy Preferences
Cookie settings