Triple Whale
Triple Whale is an analytics and marketing attribution platform for ecommerce brands, mainly Shopify stores.
Triple Whale is an analytics and marketing attribution platform for ecommerce brands, mainly Shopify stores. It combines store sales with ad data from channels such as Meta, Google and TikTok, uses its Triple Pixel for first-party tracking, and offers attribution models, creative analytics, post-purchase surveys, cohort and LTV reports, marketing mix modeling and an AI assistant called Moby. It also connects to Amazon Seller Central and Amazon Ads, importing 365 days of Amazon sales history and 60 days of Amazon Ads data, and supports subscription analytics through apps such as Recharge. Pricing scales with a brand's gross merchandise value, with a free plan and paid tiers. Triple Whale does not list an eBay integration, so eBay sales are not included.
Key features
- Triple Pixel first-party tracking and attribution
- Ad performance across Meta, Google, TikTok and other channels
- Amazon Seller Central and Amazon Ads dashboards
- Creative analytics and post-purchase surveys
- Cohort, LTV and subscription analytics
- Moby AI assistant and marketing mix modeling
FAQ
Triple Whale prices paid plans by your store's gross merchandise value, so costs rise as revenue grows. Third-party 2026 guides report a free plan, entry paid tiers around $149 to $179 per month and advanced tiers around $219 to $259 per month at lower GMV, plus custom plans. The official pricing page blocked automated checks, so confirm your quote there.
Yes. Triple Whale offers a free plan, often called Founders Dash, which guides say includes Triple Pixel tracking, first and last click attribution, channel performance, a standard post-purchase survey and a 12-month lookback for up to 10 users. Paid customers not on a 12-month contract can downgrade to it without losing tracked data.
Triple Whale requires 30 days' notice to cancel. Your subscription stays active and billed during those 30 days and then ends with no further charges. If you signed a 12-month contract, you cannot pause or end it early. Contact Triple Whale support with questions about your billing cycle and notice timing.
Triple Whale integrates with Amazon. You connect Amazon Seller Central and Amazon Ads under Data > Integrations, choose marketplaces, and Triple Whale imports 365 days of sales history and 60 days of Amazon Ads data. It does not list an eBay integration, so eBay sales and fees are not tracked in Triple Whale.
Triple Whale is built mainly for Shopify brands and has deep Shopify integration, including subscription analytics with apps such as Recharge. It also connects ad platforms like Meta, Google and TikTok, email tools like Klaviyo, and Amazon. Support for other store platforms should be confirmed on its integrations page, which blocked automated checks.
Triple Whale has a help center at kb.triplewhale.com with setup and billing articles, and its support team can be reached from inside the app. Paid customers on larger plans typically have an account manager. The Trust Center on its website covers security and data handling.
Alternatives for ecommerce analytics and attribution include Northbeam, Polar Analytics, Lifetimely, Hyros, Rockerbox, Wicked Reports and Glew. Some price by revenue like Triple Whale, while others use flat fees. If you also sell on eBay, check which tools can import eBay sales, since most attribution platforms focus on Shopify and Amazon.
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