StreetPricer
StreetPricer is a repricing tool that changes your prices automatically based on competitor prices and sales speed.
StreetPricer is a repricing tool that changes your prices automatically based on competitor prices and sales speed. It grew out of a program created by Australian eBay seller Cardy Chung in 2003, and the company is based in Melbourne, Australia. It now covers Amazon (including Amazon Business), Walmart, eBay, Google Shopping and custom stores, and it also sells an ACoS optimizer for marketplace ads. The eBay repricer matches listings against competitors without needing UPCs, includes calculated shipping in its comparisons, and can set minimum and maximum prices from a profit or ROI goal. Repricing is billed monthly by marketplace and SKU count, and the free trial needs no credit card.
Key features
- Matches eBay competitor listings without UPC or barcode data (AutoLock)
- Includes calculated shipping in price comparisons
- AutoMinMax sets minimum and maximum prices from an ROI, profit or markup goal
- Switches between competitor-based and sales-velocity pricing per listing
- Profit, margin and ROI calculator with win/loss and velocity analytics
- Separate ACoS optimizer for ads on Amazon, Walmart, eBay and Google
FAQ
StreetPricer bills repricing by marketplace and by the number of store SKUs, charged monthly with no lock-in. Paying annually saves two months. The official pricing page does not list repricer dollar amounts. It only shows the ACoS Optimizer, with a free Benchmark Report and Benchmark Pro at $49 per channel plus a share of ad spend. Review sites quote older repricer prices that do not match each other, so confirm the current price with StreetPricer.
Yes. StreetPricer offers a free trial with free onboarding, and no credit card is needed to start. You can also explore a demo of the app with dummy data before you connect a real store. Review sites such as Webretailer list the trial as 14 days, but the official FAQ does not state a length, so check the signup screen for current terms.
The current StreetPricer FAQ mentions a free trial and a free ads benchmark report, but no permanent free repricing plan. Older review pages describe a plan that was free for up to 10 SKUs. That plan does not appear on the current official pages, so it may no longer be offered. Ask StreetPricer support if you only need to reprice a few listings.
StreetPricer's FAQ says repricing is prepaid monthly with no lock-in, so you can cancel anytime, and annual billing is optional. The FAQ does not give step-by-step cancel instructions. Log in to your account and look in the billing settings, or email team@streetpricer.com and ask them to cancel before your next billing date. Keep the written confirmation for your records.
StreetPricer lists Amazon (consumer and Business), Walmart, eBay and Google Shopping. It can also reprice custom stores through connections such as Shopify, BigCommerce, Sellercloud, Linnworks and ChannelAdvisor, or through a custom connector. The company says it serves sellers in 20 countries. It does not list each eBay country site separately, so confirm your eBay site works during the trial.
Yes. In September 2026 the StreetPricer site was live and still had a dedicated eBay repricer page. The homepage now leads with Amazon and Walmart repricing and an ads optimizer, which makes some sellers wonder whether eBay was dropped. eBay is still listed as one of its supported channels, next to Amazon, Walmart and Google Shopping.
Many eBay listings have no UPC, so StreetPricer matches competitor listings without needing barcode data. Its AutoLock feature picks which listings to compare against. Comparisons include calculated shipping, because eBay buyers see the delivered total. You can set minimum and maximum prices, and the tool can switch between competitor-based and sales-velocity pricing for each listing.
StreetPricer's FAQ says to use the contact form on its website or email team@streetpricer.com. Existing customers can also log in to the app. The company is based in Melbourne, Australia. Capterra reviews often mention responsive support, while some reviewers reported a lot of setup work and occasional issues such as prices reverting.
Dedicated eBay repricers are fewer than Amazon repricers, and Webretailer keeps a roundup of eBay repricing tools you can compare. Amazon-first repricers may not support eBay, so check before you switch. If you mainly need eBay listing, order and inventory management rather than competitor repricing, multichannel tools such as 3Dsellers, Linnworks or ChannelAdvisor are other options.
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