SkuTrue

SkuTrue is a listing and sync service for Amazon sellers who want to expand to eBay and Walmart.

SkuTrue is a listing and sync service for Amazon sellers who want to expand to eBay and Walmart. Sellers can port their existing Amazon catalog or scan UPCs to generate listings, connect eBay and Walmart accounts, and keep stock synchronised across marketplaces to avoid overselling. The company, based in Bensalem, Pennsylvania, pitches it as a way to reduce dependence on Amazon and the risk of suspensions. It offers a managed listing, optimisation and management service with monthly plans, and a lower priced self-serve version has also been offered.

Key features

  • Import Amazon catalog or scan UPCs
  • Create listings on eBay and Walmart
  • Inventory sync to prevent overselling
  • AI assisted listing enhancement
  • Unlimited orders on all plans
SkuTrue

FAQ

What is SkuTrue?

SkuTrue is a listing and inventory sync service for Amazon sellers who want to sell on eBay and Walmart too. The company is based in Bensalem, Pennsylvania. Sellers import their Amazon catalog or scan UPCs to create listings, connect their eBay and Walmart accounts, and keep stock in sync so an item that sells on one marketplace is not oversold on another.

What does SkuTrue do for eBay sellers?

SkuTrue helps Amazon sellers add eBay as a second sales channel. It creates eBay listings from an existing Amazon catalog or from scanned UPCs, uses AI to enhance listing content, and syncs inventory between Amazon, eBay and Walmart to prevent overselling. All plans include unlimited orders. The company pitches this as a way to reduce dependence on Amazon and the risk of account suspensions.

Which marketplaces does SkuTrue work with?

SkuTrue works with Amazon, eBay and Walmart. Amazon is the source catalog, and eBay and Walmart are the channels where new listings are created. Stock levels are synced across all three marketplaces to avoid overselling. Listings created through SkuTrue live in the seller's own eBay and Walmart seller accounts, and orders are unlimited on every plan.

How much does SkuTrue cost?

SkuTrue offers a listing and inventory management service with Basic, Scale and Pro plans at $199.99, $499.99 and $799.99 per month, plus custom Plus plans for larger catalogs. A lower priced self-serve version, including a free Basic plan for 50 SKUs, has also been offered. Plans and prices can change, so check SkuTrue before you sign up.

What are alternatives to SkuTrue?

Amazon sellers expanding to eBay and Walmart can use multichannel listing and inventory tools such as SellerActive, Sellbery, Seller Dynamics or Trunk. eBay management software such as 3Dsellers can import products and handle eBay listings and orders. Compare how each tool imports Amazon catalog data and how often it syncs stock.

How does SkuTrue compare to 3Dsellers?

SkuTrue focuses on one path: taking an Amazon catalog and listing it on eBay and Walmart with stock sync, including a managed service where its team handles listings. 3Dsellers is self-service software for eBay and multichannel sellers, with a multichannel catalog, inventory sync, bulk editing, listing templates, order management and a buyer helpdesk. Compare how each one imports Amazon data.

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