Selro

Selro is a UK-based multichannel ecommerce platform for listing, inventory, order management, shipping and reporting, with its office in Reading.

Selro is a UK-based multichannel ecommerce platform for listing, inventory, order management, shipping and reporting, with its office in Reading. Sellers can list on eBay, Amazon, Etsy, OnBuy, Walmart, Shopify, WooCommerce, TikTok, Temu and other channels from one catalogue, keep stock in sync, print courier labels and connect accounting software such as Xero and QuickBooks. Selro says it supports all eBay marketplaces. Plans are priced in GBP by monthly order volume, starting at 79 pounds per month plus VAT, and there is a 14-day free trial that does not need payment details. The website and pricing page were live when checked on 2026-09-14.

Key features

  • Multichannel listing tool, including HTML listing templates for eBay
  • Inventory and stock control synced across sales channels
  • Order management with shipping rules
  • Multi-carrier shipping labels (Royal Mail, Evri, DPD, FedEx, Amazon Shipping)
  • Accounting integrations (QuickBooks, Xero, Sage, Kashflow) and CRM
  • Open API and reporting
Selro

FAQ

How much does Selro cost?

Selro charges a fixed monthly fee based on order volume, with prices in GBP plus VAT. Standard costs 79 pounds per month for 2,000 orders, Growth costs 150 pounds for 5,000 orders and Enterprise costs 300 pounds for 10,000 orders. Annual plans cost 900, 1,710 and 3,420 pounds per year. Extra orders cost 0.015 pounds each, extra channels 10 pounds per month and extra users 20 pounds per month.

Is there a Selro free trial?

Yes. Selro offers a 14-day free trial, and you do not need to enter any payment details to start it. Its help center article on the trial says you can use all features during the 14 days except the Royal Mail integration. After the trial ends, you need to choose a paid subscription plan to keep using the account.

How do I cancel my Selro subscription?

Log in to Selro, open the menu in the top-right corner and go to Account & Billing, then Subscriptions. This page shows your current plan. Click Cancel Subscription and enter a reason. If you pay through PayPal, Selro sends you to your PayPal account to cancel the recurring payment there. You can later re-subscribe from the same page if you want to use Selro again.

Does Selro lock you into a contract?

Selro's FAQ says it runs on a rolling month-to-month subscription with no long-term contracts, and you can cancel at any time. Its pricing page adds that Selro never takes commission on sales and only charges a fixed monthly fee for your order volume tier. Note that Selro's terms of service say payments already made are generally non-refundable, so cancel before your next billing date.

What happens to my data if I close my Selro account?

Selro's help center says a closed subscription account can be reopened by logging in and subscribing again with a payment method. If the account was closed more than six months ago, product data will have been removed to comply with GDPR. When you return, Selro advises turning off stock sync, reconnecting your channels and uploading a stock file before turning sync back on.

Which marketplaces does Selro work with?

Selro's help center names eBay, Amazon, Etsy, OnBuy, Walmart, Cdiscount, Rakuten and Sears as marketplaces used by its customers, plus specialist sites such as Discogs and Reverb for music items. Its website also lists Shopify, WooCommerce, Magento, Wix, BigCommerce and a newer Temu integration. Plans include between 20 and 50 sales channel connections, with extra channels available for a monthly fee.

Does Selro support all eBay sites?

Yes. Selro's help center says it supports all eBay marketplaces, and all Amazon marketplaces except Amazon Japan. This means a seller can connect eBay accounts for different countries, such as eBay UK, eBay US or eBay Germany, and manage them from one Selro account. Selro's FAQ also says you can connect more than one account for the same platform.

How do I contact Selro support?

Selro's FAQ lists three ways to reach support: live chat inside the Selro dashboard, email at support@selro.com, and phone on (+44) 0118 4661244 in the UK or (+1) 332-255-8432 in the US. The help center at help.selro.com has user guides and tutorial videos, and Selro also offers a free onboarding session for new users.

What are the alternatives to Selro?

Linnworks is a common alternative, and Selro publishes a help article for sellers moving from Linnworks to Selro. Other multichannel tools include SellerChamp, Sellercloud and Rithum (formerly ChannelAdvisor). For eBay-focused sellers, 3Dsellers covers bulk listing and editing, listing templates, an eBay message helpdesk, feedback and order management, with multichannel selling through its EasyChannel product.

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