Repricer.com
Repricer.com is a cloud repricing tool for marketplace sellers, run by xSellco Limited, which trades as eDesk. It changes prices automatically based on competitor offers and the rules you set, within minimum and maximum prices.
Repricer.com is a cloud repricing tool for marketplace sellers, run by xSellco Limited, which trades as eDesk. It changes prices automatically based on competitor offers and the rules you set, within minimum and maximum prices. It supports Amazon and eBay, and its multichannel pricing feature can push prices to integrated channels such as Walmart and Shopify. Higher plans add AI price optimization, Buy Box tools and net margin repricing. On eBay it reprices fixed-price Buy It Now listings only, matched to competitors by UPC, EAN or ISBN, across 20 eBay sites. In 2020 xSellco bought Lucid Interactive, the maker of RepricerExpress, and merged the two products. Plans start at $99 per month, and there is a 14-day free trial with no credit card.
Key features
- Real-time competitor-based repricing for Amazon and eBay
- Rule-based strategies and AI price optimization
- Buy Box optimizer and Buy Box chaser on Scale and above
- Net margin repricing and multichannel price replicator on Premium
- eBay repricing on 20 eBay sites for Buy It Now listings
- Automatic inventory import and stock sync every 12 hours
FAQ
Yes. Repricer.com's help center says all of its plans include eBay repricing. It lists 20 supported eBay marketplaces: US, UK, France, Germany, Spain, Italy, Canada, Australia, Ireland, Belgium, Switzerland, Poland, Austria, Netherlands, Hong Kong, India, Malaysia, Philippines, Singapore and US Motors. Amazon repricing is also included, so one account can cover both Amazon and eBay listings.
Only fixed-price Buy It Now listings. Auctions cannot be repriced, and variation listings are not handled. Listings with a UPC, EAN or ISBN are matched against competitors; listings without one need other pricing methods. eBay limits repricing to 1,000 products per day, so Repricer.com prioritizes items with recent sales and spreads the rest over several days. Each product needs a unique Custom Label (SKU).
As of September 2026 the pricing page lists Core at $99 per month for up to 3,000 SKUs and 3 channels, Scale at $299 for 50,000 SKUs and 5 channels, and Premium at $499 for 250,000 SKUs and unlimited channels. A Max plan with unlimited SKUs is priced by the sales team. Annual billing is discounted, and add-ons such as Cross-ASIN repricing cost extra.
Yes. Repricer.com offers a 14-day free trial with no credit card required. The pricing page says the trial is available on its plans, that you can cancel anytime, and that there are no commissions or hidden fees. Plans can be billed monthly or annually, with a discount for annual payment. eBay repricing is included in every plan, so you can test it during the trial.
Repricer.com's help center says cancellation is handled by its team, not a self-serve button. The admin user on the account should email accountmanager@repricer.com or support@repricer.com and ask to cancel. Changes to account ownership also have to come from the current admin email. Send the request before your next monthly or annual billing date to avoid another charge.
You can email support@repricer.com for product questions, or call +1 347 352 9715 in the US, +44 2034 811270 in the UK or +353 1 685 6340 in Ireland. The contact page says the team can be reached by email, call or chat at any time. The company is xSellco Limited trading as eDesk, with offices in New York, London and Dublin.
They are now one platform. In September 2020, xSellco, the maker of Repricer.com, acquired Lucid Interactive, the company behind RepricerExpress, and merged the two products. The combined Repricer supports Amazon, eBay, Walmart and Shopify. The RepricerExpress website is still online, but its trial and login buttons lead to the Repricer.com dashboard. xSellco now trades as eDesk.
Repricer.com reprices instantly when a competitor price changes, and its Proactive Repricer runs extra checks in the background. New active, in-stock listings are imported within 6 hours, and stock levels sync every 12 hours. Prices may not update if an item is out of stock, inactive, on a sale price, or missing its minimum and maximum price settings.
For eBay repricing, a 2026 Flowlister roundup names Informed.co, Sellery and AutoPrice for eBay, plus self-hosted scripts built on eBay's API. Amazon-focused sellers also compare BQool, Aura and SellerSnap. RepricerExpress is not really a separate option, because it now runs on the Repricer.com platform. Before switching, check eBay site coverage, auction support, SKU limits and pricing model.
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