Mirakl
Mirakl is a French enterprise software company that lets retailers, distributors and B2B companies run their own online marketplaces and dropship programs, where third-party sellers or vendors sell on the retailer's site.
Mirakl is a French enterprise software company that lets retailers, distributors and B2B companies run their own online marketplaces and dropship programs, where third-party sellers or vendors sell on the retailer's site. Customers named on its site include Macy's, Best Buy and Ulta Beauty. The platform also covers catalog management, seller payouts and retail media ads. For brands and sellers, Mirakl Connect is a multichannel tool that lists products on hundreds of Mirakl-powered marketplaces as well as Amazon and Walmart Marketplace. It uses AI to adapt catalogs to each channel and syncs stock, prices, orders and buyer messages. Connectors exist for Shopify, Adobe Commerce, WooCommerce and BigCommerce. Mirakl Connect's public pages do not list eBay as a channel, so it does not connect to eBay.
Key features
- Marketplace and dropship platform for retailers
- Mirakl Connect listing on 450+ channels
- AI Catalog Transformer for channel-ready listings
- Order, stock and price sync with oversell protection
- Single inbox for buyer messages and claims
- Mirakl Ads retail media
FAQ
Mirakl describes itself as an operating system for commerce growth. It lets retailers, distributors, manufacturers and B2B companies launch and run their own online marketplaces and dropship programs, helps sellers reach new channels through Mirakl Connect, and sells retail media through Mirakl Ads. It also offers tools to make product catalogs discoverable by AI shopping agents.
Mirakl Connect Growth costs $699 a month for up to $50,000 of monthly GMV and 10,000 stored products. Pro costs $2,299 a month for up to $200,000 GMV and 20,000 products. Businesses above $200,000 a month get a custom Enterprise plan. AI image optimization and agentic channels are paid add-ons. All plans include unlimited channels, and prices are in USD.
Mirakl does not list a price for its Marketplace Platform for retailers on the product page. The page says retailers running marketplaces earn commission on third-party sales of 8% to 15%, and claims that launching a marketplace takes 3 to 6 months with Mirakl compared with 12 to 36 months when building one in-house.
The Mirakl Connect pricing page does not mention a free trial. It shows a Get started button on the Growth and Pro plans, a Contact us option for the custom Enterprise plan, and a Talk to sales link for sellers who are not sure which plan fits their channel mix, sales volume and growth goals.
Mirakl Connect's public pages do not name eBay as a channel. They list Amazon, Walmart Marketplace and hundreds of other marketplaces, plus AI shopping channels such as Copilot. Sellers who also want to sell on eBay would need a separate eBay listing and order tool alongside Mirakl Connect, or a multichannel tool that supports eBay.
Mirakl Connect has pre-built connectors for Shopify, Adobe Commerce, WooCommerce and BigCommerce. After you connect a store, the catalog, inventory and orders sync automatically, and Mirakl says most sellers using a connector are live within days. For other platforms or custom systems, Mirakl offers APIs, EDI and SFTP file integrations.
Mirakl Connect Growth and Pro plans include a knowledge base, email support during business hours, and standard professional services for onboarding and integration. Enterprise plans get tailored professional services and a dedicated account manager. Sellers who are not yet customers can talk to sales or book a demo from the Mirakl website.
For retailers building a marketplace, alternatives often compared with Mirakl include Rithum, VTEX and Marketplacer. For brands selling across many marketplaces, tools such as ChannelEngine and Rithum cover a wide range of channels including eBay, and 3Dsellers focuses on eBay listing, orders and messages with other channels added.
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