Funnel

Funnel is a marketing data platform.

Funnel is a marketing data platform. Its Data Hub collects data from more than 600 connectors, such as ad platforms, analytics tools, Shopify and Amazon Seller Central, maps it into one model, and sends it to dashboards, BI tools and data warehouses. Users can build reports in Funnel Dashboards or send data to Looker Studio, Power BI, Tableau, BigQuery or Snowflake. Funnel AI and an MCP server let teams ask questions about their data, including from Claude or ChatGPT. Funnel Measure adds marketing mix modeling, multi-touch attribution and incrementality testing as an add-on. It is aimed at brands, agencies and data teams, not at running a store. It does not connect to eBay, and we found no eBay connector on its site.

Key features

  • Data Hub with 600+ marketing data connectors
  • Exports to Looker Studio, Power BI, Tableau, BigQuery and Snowflake
  • Funnel Dashboards and shareable client portals
  • Funnel AI and MCP access for AI tools
  • Funnel Measure for MMM, MTA and incrementality tests
Funnel

FAQ

How much does Funnel cost?

Funnel's Starter plan starts at $300 a month and Business starts at $600 a month, both billed annually in USD. Enterprise is custom priced. Starter includes 117 connectors and 5 users, while Business includes 579 connectors, unlimited users and more export destinations. The final price depends on flexpoints, the capacity you buy for connectors, accounts and destinations. Funnel does not charge by data volume or row counts.

Is there a free trial of Funnel?

Funnel's pricing page does not offer a self-serve free trial. The Starter and Business plans lead to a Book a demo button, and Enterprise leads to Talk to sales. Agencies and companies with several brands are also asked to get in touch for a quote. If you want to test the tool first, ask about it during the demo.

How do I cancel Funnel?

On Starter or a legacy plan such as Essentials, a user with the Owner role clicks the account menu at the top right, then Subscription Overview, Billing and Cancel subscription, gives a reason and confirms. You must cancel at least 30 days before the renewal date, or you are billed for the next period. On Business or Enterprise plans, contact Funnel Support from the Help menu in the app to cancel.

Can I get a refund from Funnel?

Funnel's General Terms and Conditions say that, except where the agreement states otherwise, the service is non-cancellable and all fees are non-refundable. Customers cannot withhold or reduce fees because of alleged defects. If you switch to another provider, you can export your data and give notice of termination. Funnel charges no switching fees, but fees for the subscription period stay payable.

Does Funnel work with eBay or Amazon?

Funnel is a marketing data tool, not a store or listing tool. It has an Amazon Seller Central connector that brings Seller Central data into Funnel for reporting, and Funnel also lists Amazon Ads, Amazon Vendor Central and Shopify connectors. We found no eBay connector on Funnel's website, so eBay sales and ad data are not covered out of the box.

How do I contact Funnel support?

Existing Funnel customers contact Funnel Support from the Help menu inside the Funnel app. This is also the route Business and Enterprise customers use to cancel a subscription. Funnel's knowledge base at help.funnel.io has setup guides, troubleshooting articles, video walkthroughs and release notes, so many questions can be answered there first.

What are some alternatives to Funnel?

Other marketing data platforms include Supermetrics, Improvado, Adverity, Windsor.ai and Fivetran. They also pull data from ad and analytics platforms into reports and warehouses. Compare connector lists, export destinations and how each tool prices usage, since Funnel charges for capacity through flexpoints rather than by data volume.

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