Alloy Automation
Alloy Automation is an integration platform for software companies and larger retailers. It offers an embedded iPaaS, a Connectivity API and MCP servers so that other products, including AI agents, can read and write data in outside systems.
Alloy Automation is an integration platform for software companies and larger retailers. It offers an embedded iPaaS, a Connectivity API and MCP servers so that other products, including AI agents, can read and write data in outside systems. Its connector library covers ERPs such as NetSuite, SAP S/4HANA and Microsoft Dynamics 365, HR and CRM systems, and commerce platforms such as Shopify, Amazon and eBay. A company might use Alloy to add an eBay order or inventory sync to its own app without building the eBay API connection itself. Alloy is a developer and enterprise tool, not an app that an eBay seller signs up for to manage listings. Pricing is not published and sales start with a demo.
Key features
- Embedded iPaaS for adding integrations inside another software product
- Connectivity API and MCP servers for AI agents
- Connector library including eBay, Amazon, Shopify, NetSuite and SAP
- Error handling, logging and ETL/ELT data jobs
- Security, data governance and on-premise options
FAQ
Alloy is an integration platform. Software companies use its Embedded iPaaS and Connectivity API to offer integrations with outside systems inside their own products, and businesses use it to connect ERPs, commerce platforms and HR tools. It also offers MCP servers so AI agents can act in connected apps. It is built for product and engineering teams rather than for individual online sellers.
Not directly. Alloy offers an eBay connector for developers and companies that build integrations, for example to move eBay orders into an ERP or sync inventory from another system. It does not provide a seller dashboard for creating listings, answering buyers or printing labels. eBay sellers who want those tasks handled usually choose seller-facing listing or multichannel software instead.
Alloy does not show prices on its website. The pricing page asks visitors to book a demo, and the quote depends on which products you use, such as the Embedded iPaaS, the Connectivity API or MCP, and on usage. No self-service plan or free trial was listed on the pages checked in September 2026.
Alloy's popular integrations include NetSuite, SAP S/4HANA, Microsoft Dynamics 365 Business Central, Shopify, Amazon, Salesforce, ServiceNow, Workday and ADP Workforce Now. Its ecommerce and marketplace use case also covers eBay. The full connector library is listed on the Alloy website and in its developer documentation at docs.runalloy.com.
Existing customers can file a support ticket through the Alloy service desk portal, and developer documentation is at docs.runalloy.com. Alloy does not publish cancellation steps, since contracts are handled by its sales team. Check your agreement for the renewal date and notice period, then contact your account manager or open a ticket before renewal.
Other embedded integration platforms include Paragon, Prismatic, Cyclr and Workato Embedded. Companies that only need a unified ecommerce API often look at API2Cart or Rutter. If you are an eBay seller rather than a software company, seller tools such as 3Dsellers, Linnworks or Base.com connect to eBay directly without any development work.
Use 3Dsellers instead
3Dsellers is a listing, order and customer service platform for eBay and other marketplaces.
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