Jude has lived on three continents and travelled across five, worked in large international organizations as well as local start-ups and non-profits. Whether it’s SEO or PPC, Digital Marketing or Content Writing, he lives, breathes and writes creative copy. Attempting to answer questions which puzzle every Marketer, his focus is always on what the customer wants. He believes the success of every business comes from its ability to provide one thing to its customers - happiness. In his spare time, Jude loves discussing politics, binge-watching television shows, cooking up new dishes, studying ancient religious texts, and watching sports. Jude’s life motto is, “When life holds all the cards, you gotta roll the dice.