Email Marketing is the life and blood of your digital marketing campaign. And if you have been in the ecommerce space for a considerable amount of time, then you might already know that building an email list is imperative to boost your eCommerce sales.
Have a look at these statistics, for instance:
According to a report by Emarsys, 80% of business professionals believe that email marketing increases customer retention. On top of that, 81% of them consider email marketing the primary driver of customer acquisition.
Both customer acquisition and retention contribute tremendously when it comes to increasing eCommerce sales. In this article, we will talk about some of the most lucrative email hacks for marketing automation, email marketing to eBay sellers and cross selling.
Let’s get started!
1. Offer Attractive Incentives
I don’t like freebies — said no one ever.
It’s obvious that human beings love to receive free stuff. And this is something that you can leverage to build your email list and ultimately boost your eCommerce sales. If you have the means, then you can offer a discount coupon or a sample product in exchange for your prospects’ email address.
Here’s an example from Bed Bath & Beyond:
You would, without a doubt, be tempted to enter your email address and avail the discount coupon.
Apart from discount coupons, you can also offer ebooks and receive email addresses in return. However, to make sure that people find your ebook interesting enough, you need to take care of a few things. For one, figure out the pain point of your target audience. Once you know what is it that your audience is seeking, then write an ebook solving their problem.
Finally, write a compelling heading that will pique the interest of your potential customers. Your headline should be succinct and at the same time should touch upon the pain points of your target customers. And before you know, you will be able to build a massive email list with plenty of potential customers.
2. Send Out Welcome Emails
You have built a massive email list — good for you! But your work isn’t done here. If anything, this is where the real work will start.
Subscribers have signed up for your newsletter, which means that they are waiting to hear from you. Apart from the incentives you offered, they are looking forward to receiving greater deals from your end.
The first step in nurturing your email subscribers include customer engagement. It will help you redirect your audience to your website and give them a nudge to make the final purchase. Reach out to your email subscribers right away after they have signed up; this is when they are online, and your brand is fresh in their mind.
Send out a complete series of emails. From a series of welcome emails to providing attractive offers and cross selling options for subscribing to your email newsletter, you can choose any option you want in order to engage your potential customers.
According to statistics, welcome emails have a 91.43% option rate and 42% higher read rates than the average email.
This shows that subscribers actually care. Naturally, they are likely to care more about your brand if you engage them and show them attention, and great offers.
3. Retain eBay Customers by Sending Thank You Emails with an Email Marketing Automation Software
Customer acquisition is absolutely necessary to increase your eBay sales. But customer retention is not only essential but also more lucrative when it comes to boosting sales and revenue. And this is why it is vital to keep on engaging your existing customers even after they have made the final purchase. Mind you, if you fail to engage your current customers, then your competitors will.
So, make sure that you send out Thank You emails after they make a purchase with your company. While you are at it, make sure to offer them a reward for being your loyal customers. It will make their day and who knows, they might even be tempted to buy some more products with your brand.
To generate more sales, make sure that you offer similar products along with your ‘thank you’ email, also called Cross-Selling.
Here’s a perfect example:
There’s one catch, however.
Keeping track of your subscribers and sending out emails right away can be a tedious job. However, with so many impressive email marketing automation tools available on the internet, you don’t have to worry about anything.
Its cross-selling settings help you market cross promote products depending on creative marketing ideas. You can also customize your email campaign by leveraging sending rule. It allows the marketer to target customers specifically.
Its incredible language feature translates the content of the email into the language of the customer’s country. Just add the country and market your products internationally. You can also connect to customers through social media by adding banners hyperlinked with your social channels.
This email marketing software streamlines your email campaign and helps you build a loyal customer base and drive return sales by automating the whole process.
On top of that, it allows you to send personalized emails to your audience so as to engage them and provide a valuable message that precisely aligns with their expectations.
The process is also quite simple. You just need to choose a design you like, customize it, and automate your campaign to get started right away.
4. Make Your Email Templates Mobile Responsive
If you are overlooking your mobile email viewers, then you are making an egregious mistake. And there are legitimate statistics to back up this claim. According to a report by StatCounter, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
This clearly proves that your customers are more readily available on their mobile phones than desktop computers. Thus, if you fail to optimize your email templates for mobile devices, then you are missing out on plenty of sales and revenue.
From the design of the template to its load speed, take care of everything to give your email viewers an impressive customer experience.
5. Run a Split Tests
Let’s be blunt here: if you are not running a split test on your email templates, then you are not reaping the full potential of your email campaign.
Split testing includes taking the original version of your email and comparing it with another variant of your email. You can try comparing subject lines, call-to-action, design, the content of your email body, and so forth to determine what is working out and what is not.
Split testing can actually do wonders for your email marketing campaign. Split testing helped US President Barack Obama’s gain $2.2 million more in donation through his email marketing campaign.
Running a split test won Obama his presidency, it sure will help you boost your eBay sales!
Summing it all up
Everyone wants to sell more on eBay. These five email hacks will help you achieve it with substantial ease.
All it takes is a little strategy to engage your potential customers and current customers. Leverage automated email marketing software to make your work easier and to generate more return on investment (ROI).
Don’t shy away from offering your customers and prospects attractive incentives, offers and cross sell with similar products. They will help you tremendously in capturing their attention and move them further down the sales funnel. By using these email hacks and running a split testing, you can increase your revenue by a long shot.
So, what email marketing hacks do you plan to use to boost your eCommerce sales?