Cassini is the software that eBay uses to serve search results to buyers. It is a search engine that indexes every item on eBay and determines which listings to show.
Cassini can be your best friend when it comes to getting your items found on eBay. If you don’t know how to use it correctly, it could be your enemy!
The search results Cassini chooses are heavily based on the title of eBay listings.
While only eBay knows how Cassini is programmed, it is known that the details below are also a factor into how Cassini makes its decisions:
Do:
Do Not:
To make Cassini your business’ friend, use as many characters as possible, don’t repeat words, use only words that are relevant to your product, and use English titles (capitalize the first letter of each word).
With this in mind, you can create the best titles to get your eBay listings the most exposure on eBay search results.
As previously mentioned, there are other factors that apply to these results. Each of these other factors can be enhanced and edited (many in bulk) with 3Dsellers.
Design professional templates for your listing descriptions with a photo carousel, featured items, categories, videos, custom policies, and more.
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Automatically remind buyers to leave feedback with eBay's messaging system. This tool also allows you to leave feedback to them as well! Includes a Blacklist feature.
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Send your buyers custom eBay messages and emails with cross promotion automatically. You can choose to send messages for multiple scenarios with advanced timing and utilize a wide range of rules and customization. Includes a Blacklist feature.
The easiest and most robust publishing tool you'll ever use.
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