
Easily manage all Your eCommerce customer service from all your selling channels with 3Dsellers Helpdesk!
Free TrialOn this page:
- This is some text inside of a div block.
- This is some text inside of a div block.
Categories:
Being an entrepreneur in this digital age and e-commerce means knowing one or two things about product photography. You need to know how to take product photos that are presentable and attractive to your target audience so that when they come across it on an eCommerce store, it'll very much capture them.
Just imagine you are shopping for Greek yogurt on Amazon or any other reputable eCommerce store, and all you see are a bunch of eCommerce stores with blurry product images. Several things run through your mind, but I can bet that the one thought that'll stand out for you is how you can't trust these stores with blurry images. Somewhere in the corner of your mind, you'd think these stores are most likely trying to hide something, possibly the yogurt's expiration date as inscribed on the wrap.
I mean, it sure would look like a feeble attempt at scamming. And, let's face it, no eCommerce venture has an excuse not to make clear, clean, and beautiful product images, and the recent iPhone series with a clear camera made sure of that. Besides, every eCommerce site has guidelines for the kind of pictures eCommerce store owners should upload.
So, if you survive on the eCommerce streets as an entrepreneur, we share some tips and tricks on how to take good product photos. We also expose you to the product image requirements for the top eCommerce website on earth today. Let's dive in.
The first step to taking excellent eCommerce product images is to get the right equipment regardless of the platform. Frankly, you don't need to invest a considerable portion of your budget on your income to get an excellent picture for your eCommerce store. You'll learn a few things about the equipment and some product photography tips that you'll need to get the right images for your products that would definitely help you. Keep reading.
Obviously, the first piece you'll need of a product photography setup is a camera. If you can go out of your way to get a high-end megapixel camera, without leaving a hole in your pocket, by all means, be our guest. But, consider this section a friendly reminder that you do not have to break the bank to invest in a camera and its other gears like a camera lens and flashlight to take great product photography.
You'd very well agree with me that all of those are expensive. You can always take a great shot with your smartphone. If you're wondering how to take product photos with iPhone and Samsung android, they already have their camera lenses and settings modified to help you take beautiful picture shots.
It doesn't matter if you intend to do your product shoot with a camera or an iPhone; you need a tripod to get stable and great pictures. Trust me; you can't rely on your hands or a stack of books to take consistent shots. Your hands would get shaky, and the books or DIY tripod could trip and fall, sending your camera or iPhone to smash into the ground without mercy.
You can get tripods at affordable prices and of different sizes. The market is flooded with adjustable tripods that allow you to adjust your phone or camera to get great shots. There's the traditional and flexible tripod. While the conventional tripod is good, adjustable tripods are a better investment because they allow your phone or camera to assume different positions to get great product photographs.
As an entrepreneur, you should stick to a white background for your product photography. The reason is, it blends with any product you photograph. When shopping for the ideal background, a white paper sweep is easy to manage.
You can easily cut off parts of the paper sweep that get dirty to ruin your picture. You can also opt for off-white. However, if you're great with color mixing in a way that won't compromise the image of the product you want to sell, you can further buy other colors of backgrounds.
When shooting indoors and you're relying on natural light through the window or sunlight, you'll need bounce cards to help you thin out the shadow or thicken them; it all depends on the product and background in question. Bounce cards are helpful as they eliminate shadows that stem from shooting with window light or sunlight.
When natural light beams on your product, it brightens parts of your products while creating shadows in other parts. Bounce cards eliminate or heighten the shadows in different contexts.
A black bounce card is excellent for when you're shooting a white product against a white background. It would add that dark effect to your product that makes it look professional. A white bounce card does the opposite, and it eliminates shadows from your pictures.
To play with natural light, you should do your shoot in a room that's flooded with light. The location for your shoot should either be outdoors or a room with many windows where light penetrates. If you don't like shadows in your image, a room flooded with light would quickly eliminate a shadow from your picture.
You'll need other types of equipment to take great product photographs, including a standard folding table 24 or 27 inches wide. Tapes or clamps would also come in handy.
There's no rule for how aesthetically appealing your product photograph can be. If you have an eye for aesthetics, you should naturally determine what you expect the pictures to look like and how you want the light to look. Keep reading to discover how to make use of the above-highlighted equipment to create magical e-commerce product images.
Here, you'll need to set up your table and background how you want it to look. If you have an image of what the scene looks like, by all means, replicate it the way you desire. Ensure that natural light beams into the room at the intensity you want.
If you need to set up your ring lights to eliminate shadows:
If you choose to adopt beach vibes for your product, feel free to use them to enhance the quality of your images.
If you're going to use a camera for the shoot, you should start setting up your camera after you've set up your space. With a camera, you need to adjust the aperture, ISO, shutter speed, etc., to fit the setting you've created for your product. You should also check if there is a memory card in the camera and if the camera is well plugged.
You might also need to clean your camera lens. You should skip all the camera settings adjustment phase if you're going to take the shoot with your phone. Here, you'll only have to bother about setting the tripod for your eCommerce product photography shoot. You can use the fisheye lens with your phone to add to the beauty and effect of your picture.
That way, you'll quickly tell which angle your camera has to face to capture the essence of your product at the right angle. So, it's good to set up the product right after the lightning, the set, and your camera has been set. That way, you'll know if you should adjust the camera setting or see if you need to increase or decrease the lighting.
You want to give your customers different angles of the product and many photos so they know the quality of what they are about to invest their money in.
You can ask a friend to model your product for you, depending on what the product is. If it's a dress, you'd want to take pictures of the clothing without a mannequin hanging on a hanger and a person's body, or you could use a dummy.
After taking several picture shots, and you're satisfied with the images you have, feel free to edit the pictures so they look more visually stunning. You can retouch the photos with Photoshop or other software that you find comfortable or easy to use. And you can also take the help of a professional photo editing service provider.
Voila! You have visually appealing product photography.
The different e-commerce stores that exist have different eCommerce product image requirements. Below, we explore the image requirements for popular eCommerce stores so that they'll guide you when you've created your product photography.
It is the first impression people will have of the product. Your photos are your showcase, so your eCommerce product image must be good and look professional to attract potential buyers to the product and your store. It also helps the potential buyer have a visual representation of the product's details.
Sometimes, you might not need to do a new photoshoot for a product. You can get images for eCommerce from sites like Pixabay, Pexels, Get Rafe, Kaboom Pics, and Foodies Feed.
There are a few ways to create e-commerce images. You can download off free picture sites or take a picture of the product yourself. You could also ask a professional photographer to help you take photos of your product.
You can get free product images when you source for them on free picture websites like Pixabay and Pexels.
Yes, you can. However, if the images from the official website are protected under copyright law, you'll need to get the permission of the brand to use the picture.
There are many eCommerce websites these days. But before you jump on any of the available websites, you have to ensure that the eCommerce site has enough traffic that'll earn you sales. Also, you have to highlight your goals and needs when trying to decide which eCommerce store to opt for.
The reason is that every eCommerce store is unique, and some are set up for specific niches, and their payment method differs. Once you select your desired eCommerce store, find out what the image requirement is so you won't have issues with it.